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Marketing Study Shows Social Media Marketing is Not Just a Trend- It is Becoming an Industry Standard

Because Social Media marketing is relatively new to most businesses, I find that lots of small-medium sized business owners are a bit timid about jumping into it.  Many are worried Social Media is a fad, and investing precious time and money is just not worth it.

I am always searching for articles that give good examples [...]

Case Study: Dell Exemplifies How Social Media is a Critical Link to Your Customers

I was inspired to write today’s post because I wanted to share an article today from Richard Binhammer, a senior manager in corporate communications at Dell, posted on SmartBlog on Social Media.

Those who have worked with me know that I spend a great deal of time encouraging businesses to let go of their fears and [...]

Facebook Profiles, Fan Pages, and Groups Explained

Everyone knows and has heard of Facebook.  Everyone knows Facebook is the biggest and best thing since sliced bread. Yet there is confusion on why and how a business should use Facebook? I am writing this post because I cannot stress how valuable this social network can be to a business when utilized in a [...]

Forget About Twitter- It is All About “Flutter” Now

It is my job to stay ahead of the curve and I am here to tell you Twitter is so- last week!  Check out the newest and greatest thing to hit social media marketing.  Are you ready for “Flutter”?:

Oh- and in case you think I am serious- HAPPY BELATED APRIL FOOLS!

Twitter Can Connect in Many Industries

I was recently approached by Connie Cho, Web editor of California Apparel News to give my thoughts on Twitter & how it can benefit the fashion & apparel community in her article Something To Tweet About.

It made me think about how Twitter is a diverse community that welcomes people from all industries and backgrounds: Fashion, [...]

How Twitter Can Help You Find Loyal Blog Readers

So lets say you are a business owner and you have a business blog? Great! You are already ahead of the game. But, other than making brilliant posts, what can you do to drive people to your blog? And will this result in getting more sales? Business bloggers need to utilize Twitter to optimize their [...]

Why Use Social Media in Your Marketing Plan?

Social Media Marketing is an Effective Way to Build Business Leads
Social Media channels are getting utilized every day by companies who are seeking  an effective way to build their company brand and drive more traffic to their site- ultimately resulting in more sales.  The economic downturn now has a firm grip on our business culture; [...]