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Case Study: Dell Exemplifies How Social Media is a Critical Link to Your Customers

I was inspired to write today’s post because I wanted to share an article today from Richard Binhammer, a senior manager in corporate communications at Dell, posted on SmartBlog on Social Media.

Those who have worked with me know that I spend a great deal of time encouraging businesses to let go of their fears and [...]

Why Use Social Media in Your Marketing Plan?

Social Media Marketing is an Effective Way to Build Business Leads
Social Media channels are getting utilized every day by companies who are seeking  an effective way to build their company brand and drive more traffic to their site- ultimately resulting in more sales.  The economic downturn now has a firm grip on our business culture; [...]