Out of the Box

Strategize | Create | Deliver

Social Media | Facebook | Twitter | Blogs

Out of the Box became interested in Social Media when we began to see its connection to our work with search engines back in 2007. With a few article site releases, press releases, customer review sites and Myspace pages under our belt, we realized it had grown so much that we needed an expert to run this part of the business. Social Media Marketing goes hand in hand with SEO, link building and local search. Not every site needs a blog but there is some component of social media for almost every site. We look for the right mix for your site so that you get as much benefit as possible from all this medium has to offer.

A Typical Social Media Marketing Campaign:

  1. Create Profiles on Social Networking Sites
  2. Upload Photos, Video, or Podcasts
  3. Post Press Release
  4. Post Articles
  5. Post to Directories

Cost: $400 a month with a minimum of four months.

Individual Platforms

Facebook

Anyone can set up a Facebook page and post to it. We know that. You do not need us to do that for you. But what our social media people can do is help you come up with a marketing plan so that you get the most out of your time interacting on Facebook. We can run ad campaigns that are more targeted and get better results then other types of PPC. We can run sweepstakes and giveaways for you to help increase Fans. We can customize the look of your Facebook page so that your page represents you. We can tell you what is the latest improvement, trend or fad that you might benefit from. In other words we can keep your Facebook page up to date and moving forward.

Cost: $250 a month with a minimum of 4 months

Twitter

More information coming...

Cost: $200 a month with a minimum of 4 months

Blogs

Blogs, like social media, offer a chance to put a personal stamp on your website’s image. Blogging is most effective when it is practiced consistently and with a clear message as a form of strategic PR. It offers a platform from which ideas can be shared, and an opportunity to expand upon the more rigid offerings of your website. While your site content may stay stagnant, your ability to reach new audiences with fresh content from your blog can attract many more visitors to your site, and in turn help to improve your website’s rankings for topics relevant to your business.

  • Blog set up
  • Research and develop post content
  • Optimize blog posts
  • Embed video content
  • Integrate with other social media platforms
  • Install rss functionality
  • Install Analytics tracking
Cost: $200 a month with a minimum of four months

Linked In

More information coming...

Reputation Monitoring

What are people saying about you? The first bad review may make you want to pull the plug on all of your online endeavors, but don't. There are plenty of ways to handle bad reviews. You just need to know about them. We work with Google alerts to let us know when a mention of your site appears somewhere and then we act. Most of the time it is good, but for those bad reviews you need to respond. A good clear answer on why someone had a bad experience can go a long way to neutralize the bad review. We have seen well worded responses turn the whole bad review into great PR.

Cost: $100 a month with a minimum

Video Optimization

YouTube is the second most popular search engine. Optimizing your YouTube channel as well as individual videos is now almost a requirement.

Cost: $100 one time fee