Out of the Box

Strategize | Create | Deliver

Search Engine Optimization

Search Engine Optimization Campaign (SEO)

Our marketing program, conducted over several months, provides a comprehensive internet marketing campaign for your website. There are two areas of focus for your site: first, on-site factors that influence engines, such as page keywords and optimization of site architecture; second, off-site factors like links, what others say about you, the download speed of your site and many other considerations that drive search engine results.

Our 12-month program works with both on-site and off-site components of your site and includes:

  • Web evaluation
  • Keyword research
  • Page optimization
  • Content optimization
  • XML sitemap creation, installation
  • Google analytics
  • General directory listings
  • Request links from industry sites

Creating a website and establishing a domain name are the first steps in starting a web-based business. But with more than a million new websites appearing on the web every day, it may take years for your site to be easily found in the search engines. Effective marketing ensures that the site will maintain and even improve its ranking for years.


Careful evaluation of your web presence is the first step toward developing a customized marketing plan. We begin with an assessment of your web position in three major search engines. Though you may have received offers to submit your site to “thousands of search engines”, in reality there are only a handful that truly matter.

Throughout the course of our work, we monitor your site’s position in those engines to determine the effects of our work and seek opportunities for improvement.


Keywords are essential to visibility on the web. Out of the Box (OTB) research can guide targeted customers to your site by carefully choosing a list of keywords that are relevant to your business. Keywords are written into the text on the site as well as in the “hidden” source code title and meta tags.

Page and Content Optimization

Design changes are often necessary to optimize the site and are critical to the level of success you can expect from SEO work. These can be made by the site’s original designer or by one of the excellent web designers affiliated with OTB.

Program Details

After completing the site set-up, OTB moves into identifying and making the necessary changes that influence engines.

The landscape of the web and the “rules of the game” are constantly changing. We continually research the best practices of internet marketing for the benefit of our clients.

Link Building Campaigns

Finding other sites that will link to yours has always been an important part of any search engine campaign. But all links are not created equal. There are link building schemes out there that come and go as fast as it takes the engines to recognize that particular “technique” and devalue it. We do not play the popular beat the engines games although sometimes we are impressed by those clever schemers. We know that a good long term strategy means building good links over time. We use some old stand-bys like Alexa and DMOZ but we also look for sites that are specific to your industry. These links not only have more value in the engines but they will bring a small but steady stream of traffic to your site.

Link popularity is one of the many factors important to search engine rankings, and we carefully choose legitimate, relevant sites, blogs and directories that will drive traffic to your site as well as help with engine algorithiums that use incoming links as a base for ranking. We are not interested in fooling the engines but rather in working with them to provide a good experience for the user and give your site a trusted value among the engines.

During the contract period, you will be able to track your monthly progress through an OTB website report tailored to your business. Everything that we do for you will be posted to that site, including a monthly web position report. We meet with clients at three-month intervals to discuss progress and necessary changes to the timeline or plan. We welcome more frequent meetings at the client's request. There is a wrap-up meeting at the end of the marketing campaign to review the entire process.

  • Optimization: Optimizing every page in the site
  • Web Page Links: Request links to 30 industry-specific links, blogs, etc.
  • Creation of XML Sitemaps
  • Google Tools: Set-up of Google Account, including Webmaster Tools and Google Analytics.

Program Costs

Our per-month agreement is priced at $400 a month. Every website is different so we will need to evaluate how many months we think your site will need to get the results you want. Out of the Box charges no additional fees.