Shopping Feeds can be a great vehicle for driving more traffic to your product pages. These visits will more likely convert to sales if your data feed is well designed, optimized and accurate. Don’t worry you are not left on your own to figure out if it is working, we help track not only traffic but actually sales. You will know pretty quickly if this is a good program for you. We have a few clients that have left behind expenisve Pay Per Click campaigns becasue these shopping feeds brought in much better costs per conversion.
Out Of The Box Marketing has prepared and maintained data feeds for a number of clients on several shopping platforms – some are free and others function like Pay Per Click ads.
FREE
- Google Base (previously known as Froogle)
Pay Per Click (PPC)
- Amazon Product Ads
- Become
- NexTag
- Shopping.com
- Yahoo Merchant Solutions
Data feeds can be a powerful addition to your campaign’s other SEO efforts, but it takes time and attention to keep your feeds up to speed. Those who have experience with Google Base know how much the Google Shopping platform has changed. So if you decide to take advantage of one or more of these data feed options, be prepared to keep up with the changes and evolving formats – as well as your own product information.
Costs: $100 a month
I invite you to occasionally check back to this page for updates.