I often come across a number of business owners who are true experts in their field. Their minds are filled with wonderful insight and ideas about their industry, but do not know how to translate [...]

I love ice cream year round- but there is nothing better than a perfect ice cream cone to cap off a lazy summer day. What does this have to do with social media and why and I blogging about this? I found this wonderful video that demonstrates the importance and value of social [...]

This weekend, I have been spending some time catching up on my reading- and came across this great piece published in the Hubspot Blog.  This blog is a wealth of information and I recommend adding them to your reading list if you are interested in learning best practices in Social Media Marketing.

The piece is called

Five [...]

It seems like every single day, someone emails me a link to site or an article about a new social media tool, trend or application that is supposed to make life easy and prevent SMO (Social Media Overload). As someone who practices and studies social media [...]

I must be honest, one of the biggest challenges that I am having as I assist clients with their social media marketing plan is building a strong following and fan base in Facebook.  Facebook is a gold mine of new leads and connections but it can be tough to build that bridge that allows [...]