Knowing how to set up, access and interpret traffic data is key to the success any website. A good analytics program can guide your marketing and advertising efforts, maximize ROI and increase traffic to your site.

In the past, the options for traffic data ranged from basic traffic counters to complex server stats. In 2005, Google [...]

Earlier this week, I participated in an excellent webinar from PRWeb (thank you PRWeb!) and learned some very valuable tips about utilizing your news to drive traffic to your site.  The speaker was Lee Oden, CEO of  Top Rank Marketing.  The purpose of this training was to help us learn how to create, optimize and [...]

As a work at home mom, and social media enthusiast- this piece on The Today Show hit a little close to home.  With the shakey, allright- downright HORRIBLE, economy- many women are finding ways to utilize their talents into money making consumer blogs- and major brands are taking notice of some of these marketing powerhouses:

Since most social media sites have existed for just a few years, the concept of participating in social media marketing is still very new to most people and we are all learning together.  Anytime you try something new- it is likely you will make a mistake right?  It does not make you a bad person [...]